Casio G-SHOCK Announces Partnership With Burton Snowboards and Unveils New Collaborative MUDMASTER Model

Casio G-SHOCK Announces Partnership With Burton Snowboards and Unveils New Collaborative MUDMASTER Model

Press Release/ PRNewswire: Today, Casio G-SHOCK unveiled it is teaming up with renowned snowboard brand, Burton, to release a limited-edition MUDMASTER timepiece. The GGB100BTN-1A was designed to tie in the rugged conditions that the models are built to withstand, with the snowy mountain landscape that professional snowboarders experience every day.

An updated take on the popular MUDMASTER line up, the model’s band features a snow-covered tree camouflage pattern from the British Columbia forests, inspired by the work of world-renowned snowboard photographer, Dean Blotto Gray. The watch also includes the brand’s logo debossed on the case back and etched on the band keeper.

Along with the one-of-a-kind timepiece, the GGB100BTN-1A arrives in custom packaging, tying in the unique snowy mountain pattern on the watch band as well as the logos of the two legendary brands.

As part of the collaboration, the brands have unveiled an exclusive video asset, which can be viewed HERE.

“It’s the upmost honor to collaborate with G-Shock and Burton two amazing brands doing great things for outdoor enthusiasts,” said Dean Blotto Gray. “Having my work featured on the new Burton x G-Shock Mudmaster Watch is a total joy, and I look forward to sharing it with the world.”

The GGB100BTN-1A boasts features unique to the MUDMASTER line up of men’s timepieces, including a Carbon Core Guard Structure and three-layered carbon-insert bezel that is mud and debris resistant, as well as large textured buttons to provide slip-resistance and ease of use even while wearing gloves.

The timepiece also comes equipped with the latest technical capabilities in location and step-tracking. For example, as part of the timepiece’s Bluetooth® connectivity capabilities via the G-SHOCK Connected App, a special function within the app provides a location indicator, mission log memory, location memory, step tracker, sunrise and sunset time and more.  Built in Quad sensor technology of a compass, altimeter/barometer, thermometer and accelerometer, make the new timepiece the perfect companion for the tough, snowy conditions both on and off the slopes.

The model also comes equipped with G-SHOCK technology including:

  • 200M water resistance
  • Shock resistance 
  • World Time (38TZ/38 Cities)
  • Auto Double LED Super Illuminator lights
  • 5 daily alarms
  • 1/100th Second Stopwatch 
  • Countdown Timer

The GGB100BTN-1A timepiece will retail for $440 and will be available for purchase starting February 21, 2020 at G-SHOCK Soho and Burton flagship stores, gshock.com, Burton.com, Macy’s, and select fashion boutiques and jewelers. For more information about these watches, visit https://www.gshock.com/watches/master-of-g.

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