Nike’s Latest Video Urges “For once, Don’t Do It”

Nike’s Latest Video Urges “For once, Don’t Do It”

While George Floyd isn’t mentioned in Nike’s newest 1 minute clip, Nike‘s message is clearly aimed at our collective need to address systemic issues and anti-Black racism.

The powerful video includes the following message for viewers: “Don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent.”

To learn more about how you can support efforts to address systemic racism please visit Black Lives Matter.

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